Malaysia ,  roots
Kuala Lumpur , The Beginning

Born into a royal family in Malaysia. Feeling everything more intensely than the world around me.

I grew up steeped in heritage, culture, and a sensitivity I could not yet name. I felt the textures of things. The weight of rooms. The unspoken emotion in every space. I did not know then that I was a Highly Sensitive Person. I only knew I felt more , and that the world did not always know what to do with that.

Ultra ,  sustainable design 2009
2009 , Ultra

Sustainable design before sustainability was a marketing strategy.

I co-founded Ultra , a sustainable design collective built around a modular ten-piece collection, natural and recycled materials, art installations, and brand campaigns. We showed in Paris, London, and Kuala Lumpur. The UK Ethical Fashion Forum gave us their Innovation Award. The industry called it ahead of its time. We called it obvious.

Chic Editions Malaysia 2012
2012 , 2017 , Chic Editions & Thavia

Chic Editions became the reference point for luxury retail in Malaysia , the store that set the template for how the region shopped and aspired.

Malaysia's leading luxury multi-brand retail concept. I seeded product to regional celebrities before influencer culture had a name. Multiple fashion industry accolades followed. In 2017, I exited Thavia via acquisition by Fashion Valet , Southeast Asia's largest fashion e-commerce platform.

Advocacy 2017-2021
2017 , 2021 , From Advocacy to Infrastructure

Activist and institution-builder in a category the industry refused to touch.

Years of cannabis and plant medicine advocacy before building the commercial layer. Patron of a Malaysian cannabis non-profit. Partnered with the Last Prisoner Project on an internationally recognised campaign. Launched the world's first Halal CBD certification program in the US. Advisor and speaker at Regennabis , the world's first hemp conference, hosted at the United Nations. Alongside the infrastructure work, a quieter thread: training as a holistic practitioner , working with sound frequency, plant medicine, and the intelligence of the body.

Malaysian Parliament 2022
2022 , Institutions

The work reached Malaysian Parliament.

The advocacy work had built to a point where it was being heard at the highest levels. I spoke at the Malaysian Parliament Symposium and engaged senators, ministers, and expert witnesses in the campaign that contributed to the release of Dr. G , a prisoner facing capital punishment in Malaysia. When his daughter called to thank me, I understood what it means to lead with conviction.

TSW ,  skin intelligence 2023
2023 , Skin as Health Intelligence

My skin taught me everything the industry refused to say.

Topical Steroid Withdrawal nearly broke me. I documented the journey publicly before mainstream dermatology acknowledged what TSW was. Millions of views. Three years on, people still reach out daily for guidance. What I learned from that debilitating period became the foundation of the FEEL Method , the relationship between what touches our skin, our nervous system, and how we show up in the world.

Chanela ,  now

The methodology built from a lifetime of feeling more.

The FEEL Method is not a wellness program. It is a philosophy I have lived and tested across fashion, advocacy, healing, and building. It is the lens through which every project, every collaboration, every room I walk into is filtered. I apply it to brands, to teams, to wardrobes , and to the way we think about what we put on our bodies and why it matters more than we have been told.